Dill, Ashley (May 9, 2022). "Johnny Depp trial: Why is it not on TV, and when does it resume?". The Patriot-News. Archived from the original on July 23, 2022 . Retrieved July 23, 2022. Honderich, Holly (December 19, 2022). "Amber Heard settles defamation case against Johnny Depp". BBC News. Archived from the original on December 19, 2022 . Retrieved December 19, 2022. The use of different media does not necessarily lead to a cross-medial concept. However, if the different media are used in such a way that their qualities are used to the fullest, and the possibility of participation of the target group is present, one could call it a cross-medial concept. In Cross-media marketing, you must use different media platforms to spread a specific message. Additionally, you have to maintain asynchrony across your different media channels to avoid confusion. Maintaining effective communication between different teams working on different media platforms is the biggest challenge of multimedia marketing. Conclusion

a b Hennessy, Joan (July 13, 2022). "Virginia judge denies Heard bid for new trial in Depp defamation case". Courthouse News. Archived from the original on July 16, 2022 . Retrieved July 15, 2022. It is therefore a comprehensive strategy that takes advantage of the different particularities of each of the different channels to maximize their possibilities. These channels can be of any type, both online and offline, and require a strategy adapted to each of them. Depp-Heard trial live updates: Jury deliberations begin". NBC News. May 27, 2022. Archived from the original on June 29, 2022 . Retrieved September 5, 2022.A Cross-media marketing campaign is a complex process. Here are seven commandments of cross-media marketing.

Maddaus, Gene (May 19, 2022). "Johnny Depp's Agent Says His Star Power 'Dimmed' Due to On-Set Behavior". Variety. Archived from the original on May 19, 2022 . Retrieved May 19, 2022. Cai, Delia (May 12, 2022). "What's Really Driving the Memeing of the Johnny Depp-Amber Heard Trial?". Vanity Fair. Archived from the original on May 12, 2022 . Retrieved May 12, 2022. Baker, Emily D. (June 1, 2022). "Lawyer Reacts Live | Verdict in the Johnny Depp v. Amber Heard trial (timestamped to the court clark's reading of the verdict on the second matter that was raised from Heard's claim)". YouTube. Archived from the original on June 2, 2022 . Retrieved June 5, 2022. Maddaus, Gene (May 3, 2022). "Amber Heard Loses Bid to Dismiss Johnny Depp's Defamation Suit". Variety. Archived from the original on June 6, 2022 . Retrieved September 5, 2022.a b "Actress Ellen Barkin testifies ex Johnny Depp was a controlling partner, 'always drinking' ". USA Today. May 19, 2022. Archived from the original on May 19, 2022 . Retrieved May 19, 2022.

Bedigan, Mike (May 24, 2022). "Amber Heard set for 'meteoric rise' before Depp lawyer's 'defamatory' comments". The Independent. Archived from the original on May 24, 2022 . Retrieved May 23, 2022.

Ibrahim, Nur (May 10, 2022). "Does Video Show Amber Heard Sniffing Cocaine at Depp v. Heard Trial?". Snopes. Archived from the original on May 26, 2022 . Retrieved May 26, 2022.

Blair, Elizabeth; Archie, Ayana (June 15, 2022). "Amber Heard says social media was a factor for her defamation trial jury". NPR. Archived from the original on July 19, 2022 . Retrieved July 19, 2022.

Function

University of Richmond School of Law Professor Carl Tobias said he was surprised by the verdict, and said it was "unusual" that both Depp and Heard won at least one count each. [164] Lisa Bloom, an attorney in several high-profile sexual abuse cases, described the verdicts as "inconsistent", asking, "How can it be that Amber Heard was defamed when Johnny Depp's lawyer said that her allegations were a hoax, and yet Johnny Depp was also defamed when she said she was representative of domestic violence?" [182] [164] Entertainment Weekly asked Neama Rahmani, a former federal prosecutor, and Valentina Shaknes, a founding partner of matrimonial law firm Krauss Shaknes Tallentire & Messeri, to explain "why was it defamatory for Depp's lawyers to accuse [Heard] of a hoax" when "the jury didn't find her abuse claims credible": Rahmani suggested that the jury decided that Waldman "lied when he said that Heard and her friends set Depp up and perpetuated a hoax when they called the LAPD to the apartment", likely because "the evidence revealed that Heard didn't call LAPD" and Heard "didn't even cooperate with LAPD when they showed up". [183] Shaknes, who had previously expressed surprise at the verdicts (saying, "It sort of took me a minute to figure out how they both could be awarded damages; how they both could be right"), said, "The best way to translate it is that I think the jury wanted to give Amber something." [183] a b Hundal, Sunny (May 6, 2022). "Johnny Depp was lovable onscreen – it doesn't mean he's a nice guy". The Independent. Archived from the original on May 11, 2022 . Retrieved May 11, 2022.