East End Lijjat Papad Plain 200 g (Pack of 20)

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Where on one side where we’ve got these evil companies, who would put the health of their frontline workers at stake just to maximize their profits; on the other side we’ve got Lijjat Papad where even if they have a great year, they make use of the extra profits to sponsor the education of the children of their frontline workers. They do all of this just so that the next generation of these frontline workers can be given the opportunities that they truly deserve. From humble beginnings on the streets of Mumbai, Lijjat has become an internationally recognized organization helping to change the lives of thousands of women, and their families, across India. At the same time, the cooperative has produced impressive business results and become an award-winner. Ladies and gentlemen, that is how the idea of Lijjat Papad was born; with just 80 rupees of capital that was given to them by a social worker.

a b c d e f g h Malathi Ramanathan. "Grassroots Developments in Women's Empowerment in India: Case Study of Shri Mahila Griha Udyog Lijjat Papad (1959–2000)" (PDF). Archived from the original (PDF) on 15 March 2007 . Retrieved 15 January 2007. The flour would first arrive from the mills at the central location where the dough is made. After the dough is made, the sisters would be brought by a bus facility provided by the company. They would collect the dough, go home, make papads, dry them on the veranda and then deliver the papads the next day. And lastly, after the delivery of the papads, they would collect the money and the dough for the next cycle. In the same period, the organization successfully passed an official inspection of its operations and adopted its first written constitution.In their Valod centre, they opened up an education and hobby centre for women. Courses such as typing, cooking, sewing, knitting and toy-making etc., were taught here. Swati Paradkar, 61, was ten years old when she started assisting her mother in her rolling tasks before school. Now she is the co-operative’s president. “If we start using machines, we won’t be able to generate employment for so many women,” she says. For centuries, making papad was carried out in cottage industries (small, family-based manufacturing units) that were spread around the country. The techniques used for making the wafer, furthermore, were passed down from mother to daughter in Indian households as a form of traditional knowledge.

Another innovation early on in the cooperative’s operations was to establish organizational principles based on the ideas of Chhanganlal Karamshi Parekh (popularly known as Chhaganbapa), a respected thinker and leader in the local community. Based on Mr. Chhaganbapa’s advice, Lijjat’s members ensured that the organization would implement professional business practices – minimum standards for producing papad were implemented, for instance – while ensuring quality and self-sufficiency. For example, every ben is allowed to choose her area of work. An employee can also become a part of the managing committee through a democratic process of elections. Other benefits include applying for a loan, opting for Lijjat scholarships for their children, and basic literacy programmes in every branch. This is because the biggest mistake that Apple made was that they started to lose their identity and deviate from their values. They started making products with no sense of purpose. Eventually the brand lost its unique identity, and customer loyalty soon faded away. Following Mother Teresa's guidance, some organization members volunteered for Asha Dhan, an institute that cares for needy women. Lijatt has developed its branding and commercialization strategy by raising production standards, developing a niche market identity, and creating a variety of products. To maintain standards, a quality control team at Lijjat’s headquarters receives samples daily of the cooperative’s products, which are then tested for quality – samples and batches (which are received from each branch) that do not meet standards are destroyed.After two days Padhye physically presented the bunny to dada on the condition that it will be used only if he approves it. After a look test, dada changed his opinion from 'bakwaas' to 'character achha hai' but how this character would fit in the ad was still not clear. Chhaganlal Parekh, popularly known as Chaganbapa, became their guide. [3] Initially, the women were making two different qualities of papads, to sell the inferior one at a cheaper rate. Chaganbapa advised them to make a standard papad and asked them never to compromise on quality. He emphasised to them the importance of running it as a business enterprise and maintaining proper accounts. [10] They first started selling their papads at a local store and soon enough due to the superb quality and taste of the papads, even other shops started buying their papads. That’s when they started scaling up. Now, when they started scaling, they had the opportunity to hire women at a cheap cost, because they were one of the rarest avenues of income for women, which allowed them to work from home.

If you observe the arresting ad, you will find that there are no celebrities or larger-than-life shooting locations urging you to buy the papads. It is a very simple and minimalistic ad that leverages just one thing — how a papad can come to your rescue any time of the day. The bunny, of course, is an intriguing addition. Jaswantiben says that they sold one kilo on the first day and earned eight annas. She tells National Geographic, “Next day two kilos fetched a rupee. Women in our locality found it profitable and through word of mouth, we started building a team.” Leaving the organisation is voluntary. No member sister can be asked to leave unless or until she goes against the organizational principles. There is no fixed retirement age at Lijjat. Once, when the president Jyoti Naik was questioned about this anomaly, she said that there was no need to make provision for a retirement age, as the emphasis obviously was on earning one's bread through daily work, all through one's life. [7] Role in women empowerment [ edit ] Lijjat provides economic opportunities through domestic activity. Once involved in this activity, women acquire confidence and status as they make money in a respectable manner. The more enterprising, responsible, and experienced member-sisters climb the administrative ladder. Lijjat exemplifies a remarkable way of making leaders out of ordinary women,” reads a paragraph from Empowerment Case Studies: Shri Mahila Griha Udyog Lijjat Papad. On 6th March 2018 President of our Institution, Smt. Swati R. Paradkar was conferred the 'Best women Entrepreneur Award by the Hon'ble Deputy Chairman of Telangana Legislative Council - Shri Nethi Vidyasagar, at a function held at Hyderabad on the occasion of International Women's Day to recognise her exemplary work towards Women's Welfare and Employment.

The small team did not spend resources on hiring a marketing team, publicist or workforce, and instead channelled all its energy towards ‘quality consciousness’.