In America, the Art Deco movement was met with a completely different approach. Herbert Hoover, who was the Secretary of Commerce then, stated that no American artists and designers were allowed to display their work at the Exposition International in France. This was because Hoover believed that they were yet to come up with an explicitly American style of art that was sufficiently “new enough”. Art Deco architecture is therefore distinguished by hard-edged and often amply decorated designs emphasized by lustrous metal accents. Many of the buildings designed using the features of Art Deco architecture have an upright emphasis, as they were built in a way that meant to draw the eyes of those walking on the streets upwards. At first, the term “Art Deco” was used in a disdainful way by the modernist architect Le Corbusier.

Based on this, the Art Deco definition described the movement as one that was made up of bold geometric shapes and strong colors that were used in a variety of art forms, most notably in architecture and objects. Chrysler Building lobby on 42nd street entrance, central elevator bank with Art Deco illumination; “Axel Tschentscher”, CC BY-SA 4.0, via Wikimedia CommonsA postcard of the Chrysler Building, 1932; Unknown author Unknown author, Public domain, via Wikimedia Commons By 1925, two completely different and contending schools coexisted within the Art Deco movement. These schools were made up of the traditionalists and the modernists. The traditionalists, who had originally established the Society of Decorative Artists, included furniture designer Emile-Jacques Ruhlmann, interior designer Jean Dunant, sculptor Antoine Bordello, and designer Paul Poirot.

In the 1920s, after Lalique had refined his glass art creations, he rejected the style of Art Nouveau and expressed an interest in fluid and organic forms. This led to him embracing the techniques of the emerging Art Deco style, with his artworks becoming sleeker in the process. Lalique experimented with a variety of new materials, yet he preferred to work with glass. Postcard of the general or principal view of the Exposition Internationale des Arts Décoratifs et Industriels Modernes, Paris, 1925; Unknown author Unknown author, Public domain, via Wikimedia Commons The portrait of Auguste Perret in the Art Deco-style grand staircase of the Palais d’Iéna, Paris, France. The staircase faces the entrance to the conference room, acting as a hinge between the ends of the north and south wings of the Palace. Note that the reinforced concrete columns are tapered down to express “the structural nature of the material”; Jean-Pierre Dalbéra from Paris, France, CC BY 2.0, via Wikimedia Commons One of the few female artists who practiced in the Art Deco movement was the Russian-born French artist Sonia Delaunay. Co-founder of the Orphism art movement, Delaunay is said to have been included with other notable Art Deco designers who still hold a strong influence over various fashion trends today. Inspired by the Cubist and Fauvist movements, Delaunay worked closely with fellow Surrealist and Dada artists while perfecting her style. This led to her becoming the first designer to bring abstract inspiration into the realm of fashion. Her focal points of interest in art history encompass profiling specific artists and art movements, as it is these areas where she is able to really dig deep into the rich narrative of the art world. Additionally, she particularly enjoys exploring the different artistic styles of the 20 th century, as well as the important impact that female artists have had on the development of art history.This demonstrated Art Deco’s quest to find beauty in all facets of life, with the movement’s aim reflecting the considerable originality and mass usage of machine-age technology that existed at the time. Art Deco achieved this by focusing on the elegance and appeal of objects that already existed around us, with another accomplishment of the Art Deco era being its truly democratic aim. Artists attempted to make even the plainest and unrefined objects, like machine-made objects, as aesthetically pleasing as possible. With the emergence of widespread manufacturing, Art Deco artists were able to improve the appearance of their mass-produced functional objects so that they were accessible to everyone in society. As it worked to integrate advanced styles with exceptional artistry and decadent materials, Art Deco went on to represent opulence, elegance, vitality, and trust in the social and technological progress that occurred in its prime. As Ruhlmann’s furniture works appeared to fluctuate between the Art Nouveau and Art Deco style, this left a gap in the market for a more definitive Art Deco furniture designer to arrive. This occurred in the form of Jules Leela, who was merely a traditional designer prior to the development of the Art Deco period. Leela, after finding inspiration in the new and exciting Art Deco style, went on to design the furniture featured in the grand dining room of the Elysée Palace in Paris, which was his most iconic project. Art Deco-style Japan travel poster, Ontake Shosenkyo Valley (Nagoya Train Agency, 1930s); Nagoya Train Agency, Public domain, via Wikimedia Commons

While Art Deco emphasized the features of speed, power, and progression, its artworks were contrasted with the lighter and more delicate elements of the previous Art Nouveau movement to create a truly unique style. Art Nouveau, which was a predominant style before the First World War, was heavily inspired by the natural world and incorporated things like winding vines, flower petals, and flowy waves in the artworks created. This celebration of organic shapes differed greatly from the clean and geometric style of Art Deco. The Art Deco label comes from Paris' 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes - a showcase event, organised by a loose collective of artists known as La Société des artistes décorateurs, for everything modern, stylish and high-end after the austerity of the post-World War I years. Completed in less than two years, it was said that approximately four floors were built each week, which was a surprisingly rapid fast for the types of machinery that was available at the time.While his furniture pieces took inspiration from the Neoclassical style of the 18 th century, he worked to remove as much of the embellishment as possible while still using the luxurious materials preferred by Art Nouveau designers. Sometimes referred to as simply “Deco”, Art Deco was an art style that was characterized by vivid colors and daring geometry that led to extremely luxurious and detailed artworks. As a visual arts style that incorporated both elements of architecture and design, Art Deco first appeared in France just before the start of World War One. However, this movement was only announced to the public in 1925 at the Exposition Internationale des Arts Décoratifs et Industriels Modernes, which was loosely based around the concept of the World’s Fair. Many artists participated in the Art Deco movement, ranging from painters, sculptors, interior designers, furniture makers, and architects. Below, we will be taking a look at several notable creatives who created significant artworks within the Art Deco period and whose influence is still discussed today.

Seen as quite a structured style, Art Deco took on a very Gatsby-esque self-indulgence based on the types of works created. Adopting features from F. Scott Fitzgerald’s iconic novel, The Great Gatsby, the Art Deco style celebrated the flamboyance, frivolity, and decadence that emerged during the 1920s in America. Just as the characters within Fitzgerald’s book were fixated with the glitz and glamour that was synonymous with the lifestyle at the time, Art Deco celebrated everything that was considered to be luxurious and forward-thinking. Representing modernism that was turned into fashion, Art Deco exists as one of the first truly international styles. The purpose behind the artworks was to create a stylish and anti-traditional form of refinement that represented wealth and sophistication. Art Deco marked a time of newly discovered optimism after World War One and oriented itself towards the future and contemporary notions of progress.

However, one of Lalique’s most well-known glass sculptures was “Victoire”, which he created in 1928. Perhaps the most important artist to come from the Art Deco period was American architect William Van Alen, who designed the iconic Chrysler Building in New York City. Born in Brooklyn, Van Alen went on to study architecture in both the United States and Paris before settling on a specific architectural style. In 1910, after returning from Paris, Van Alen displayed his keen interest in the style of modernism, which was said to have been inspired by the early stages of the still-developing Art Deco movement. Art Deco experienced a revitalization during the 1960s with the beginning of the consumerist culture. Since then, a steady and continued interest in the Art Deco movement can be seen in the various art styles and designs that have emerged, which all seem to carry hints of the streamlined aesthetic of Deco art. Despite Art Deco developing as a movement that aimed to escape the past, it has now become a sentimental and fond memory of a classical style that has proven to be inseparable from the past. Within this traveling cohort, Hoover included important figures from the Metropolitan Museum of Art and the American Institute of Architecture, as well as several individuals from The New York Times. This trip to Europe went on to inspire an almost instantaneous expansion in artistic innovation and creation in the United States. One of the most prominent furniture and interior designers within the Art Deco movement was French artist Émile-Jacques Ruhlmann. His furniture designs appeared to be incredibly streamlined, as he made use of very extravagant and outlandish materials that he worked with using his exceptionally delicate craftsmanship. During the movement’s height of popularity, Ruhlmann became a symbol of the opulence and contemporaneity associated with the Art Deco style.